Tips From The Pros
Special thanks go to the following experts who contributed Tips From the Pros, short sections spotlighting their advice for finding local business and market information:
Chapter 1 Planning the Trip: How to Approach Local Business Research
"Managing Your Clients' Expectations"
Cynthia Shamel
Shamel Information Services
Poway, California
www.shamelinfo.com
Chapter 2 Packing the Essentials: Key Resources for Local Business Research
"SEC Filings: A Treasure Trove of Information"
Margaret King
InfoRich Group Inc.
Drexel Hill, Pennsylvania
www.inforichgroup.com
Chapter 3 Avoiding Shady Characters: Evaluating Information on the Web
"Thinking About What You Find Online"
Robert Berkman
The Information Advisor
Rochester, NY
www.informationadvisor.com
Chapter 4 Local Demographics
"Finding Local Population Data"
Peggy Garvin
Garvin Information Consulting
Washington D.C.
www.garvinconsulting.com
Chapter 5 Local Economics
"YourEconomy.org"
Christine Hamilton-Pennell
Growing Local Economies, Inc.
Denver, Colorado
www.growinglocaleconomies.com
Chapter 6 Local Companies
"Adobe Acrobat Pro for Private Company Research"
Amelia Kassel
MarketingBase
Sebastopol, California
www.marketingbase.com
Chapter 7 Looking for Locals
"Getting Local People to Talk"
Risa Sacks
Risa Sacks Information Services
Worcester, Massachusetts
www.risasacks.com
Chapter 8 Local Issues
"Who Has Jurisdiction for a Political Issue?"
Monnie Nilsson
The Denver Post
Denver, Colorado
www.denverpost.com
Chapter 9 Paying at the Pump: Fee-Based Sources for Local Business Information
"Paying for Information—When Is It a Good Idea?"
Barbara Fullerton
Morningstar, Inc.
Dallas, Texas
documentresearch.morningstar.com
Chapter 9 Paying at the Pump: Fee-Based Sources for Local Business Information
"Tips for Renting a Mailing List"
Kathy Mills
Greensboro, North Carolina