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RESEARCH ON MAIN STREET

Using the Web to Find Local
Business and Market Information


By Marcy Phelps

Foreword by Mary Ellen Bates

"This book covers an area of business research that simply hasn’t been addressed before, and it fills an important gap in any researcher’s toolkit."
 - Mary Ellen Bates, Bates Information Services, Inc.

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Research on Main Street

Using the Web to Find Local Business and Market Information
By Marcy Phelps

Table of Contents

Acknowledgments
About the Website
Foreword, by Mary Ellen Bates
Introduction

Chapter One
Planning the Trip: How to Approach Local Business Research

Take a Geography Lesson
Small Locations Don't Live in Isolation
Take Time for a Reality Check
Be Flexible
Throw In a Little Creativity
Use the Web to Find Sources Rather Than Just Answers
Verify What You Find
Know When It's Time to Pay

Chapter Two
Packing the Essentials: Key Resources for Local Business Research

So Many Choices
People Resources
Government Resources
Local Organizations
Specialized Resources
News Resources
Social Media Resources

Chapter Three
Avoiding Shady Characters: Evaluating Information on the Web

What's the Problem?
Tips for Finding Quality Local Information

Chapter Four
Local Demographics

About Local Demographics
Before You Get Started
Decision Points
Best Places to Look
Putting It Into Action

Chapter Five
Local Economics

About Local Economics
Before You Get Started
Decision Points
Best Places to Look
Putting It Into Action

Chapter Six
Local Companies

About Local Companies
Before You Get Started
Decision Points
Best Places to Look
Putting It Into Action

Chapter Seven
Looking for Locals

About Looking for Locals
Before You Get Started
Decision Points
Best Places to Look
Putting It Into Action

Chapter Eight
Local Issues

About Local Issues
Before You Get Started
Decision Points
Best Places to Look
Putting It Into Action

Chapter Nine
Paying at the Pump: Fee-Based Sources for Local Business Information

Fee-Based vs. Free Resources
Types of Fee-Based Sources
Pricing
What's the Value of Your Time?
Fee-Based Sources for Local Information

Appendix A: Resource Roadmap: Key Sources for Local Research

Appendix B: How Do I ...?: Short Guides to Local Business Research

About the Author

Index

Latest News

Upcoming book signing:
Computers in Libraries conference
April 7, 2014
Washington DC
Hope to see you there!

Marcy quoted in Entrepreneur magazine
Hacking the U.S. Census for Market Research

Marcy's article published in
Huffington Post!
Know Before You Grow:
Key Resources for Learning about your Customers and Competitors


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Research on Main Street is also available from:
Amazon.com
&
Colorado Chapter, Business Marketing Association
(Proceeds go to BMA Colorado)

Research on Main Street is available in e-book format!
Sony Reader
Nook
Kindle




 
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